In my blog from last week, I talked how too much information can be detrimental to the aftermarket industry and how some people THINK they’re experts, when they really aren’t. These types of people often spark questions in my head, so with this blog I’d like to present a few burning questions that may or may not have a reasonable answer. Some of these are customer-related, but others speak about the automotive industry in general. Please feel free to comment with your answers...

The best part about a blog is being able to rant and rave at my own expense. These are my opinions and not the opinions of NWMotiv, and should be taken that way. Something needs to be done about the term “photographer”, as it seems as though anyone with a camera now can consider themselves a photographer, or even worse, a paid one. There used to be an unwritten rule in the automotive photography realm that you have to prove your worth and expertise to be considered for a shoot, or be used...

If there’s anything that’s grown to bug me over the almost 4 years I’ve been working in the aftermarket industry, it’s how everyone seems to be an expert. I’m not referring to people who actually have years of experience modifying multiple cars and platforms or people who actually are experts in their given fields (read: accomplished and successful race car drivers and engineers). I’m talking about people who read something on a forum or a friend tells them...

It’s been some time before the models of the Northwest had their own spotlight. We are once again bringing that back by featuring some of the best girls from our area. We’re not going to limit it to “Import” models as sites have done in the past, but open it up to all...

Photos and Words by Josh Mackey

On a nice day near Alki Beach in West Seattle, you might find Richard, likely with 2 or 3 of his counterparts, cruising the infamous strip along the water. Today wasn’t one of those days. We caught up with...